Traits and Skills of Successful Internet
There are certain traits and skills
that many successful online entrepreneurs have in common. Some mentioned
in this article may seem simple and obvious, but don't overlook their
You may not personally be strong in all
areas, but you can get by as long as you can delegate tasks that call
for them to someone on your team who is.
* Good Communicator
Whether you are communicating by email,
your web site, ICQ, web-based forums, or whatever, you (or someone in
your organization) need to demonstrate good communication skills
- especially good writing skills.
Unfortunately, many online
communications are very weak in this area. I'm not saying this to be
critical, but to point out an area for improvement that many can benefit
from by paying more attention to.
Since we're all human and prone to
making mistakes, our communications may not be flawless, but the more
clearly and accurately we get our message across, the more likely our
prospects will grasp our message and take the desired action.
However, that does not mean that we
need to try to impress people with complex language, nor that we even
have to communicate in a way our English teachers would be proud of.
Research has shown that clear, simple, everyday language outsells
* Calculated Risk-Taker
True entrepreneurs aren't necessarily
foolhardy gamblers or risk-takers, but tend to be willing to take
carefully calculated risks after careful thought and planning (thereby
reducing the risk). This is better than dragging one's feet too long,
suffering from "analysis paralysis," wasting precious time
* More of a Doer Than a Dreamer
Having dreams and aspirations about
becoming a successful entrepreneur is all well and good. The problem is,
it is much easier to dream than it is to roll up our sleeves and get
busy making those dreams come true. Only when we do more doing than
dreaming will we ever become successful.
As I've watched new online ventures
come and go, and others (including my own) come and GROW, I've noticed
that persistence is a key ingredient missing from many failed ones. And
some are right on the brink of success when they quit!
* Cautiously Optimistic
Rather than have a negative outlook on
life (which will eventually by conveyed to prospects and customers)
successful entrepreneurs tend to have a "can do" attitude, and to see
opportunity where others only see problems.
* Goal Oriented
Entrepreneurs take a lot of
satisfaction in setting and reaching business-related goals. This isn't
surprising, as all humans have a natural desire to find satisfaction in
* Customer Oriented
Hit and run entrepreneurs don't usually
last, but those who focus on understanding and satisfying the wants,
needs and buying trends of their customers, tend to thrive.
* Passion for the Type of Business
Entrepreneurs aren't just motivated by
a desire to earn a living. They usually have such an interest in their
line of business that it rarely seems like work to them. It helps them
put in the long hours that getting a business up and running sometimes
Things change rapidly, especially
online. The successful entrepreneur is willing to overcome mistakes,
meet new challenges head-on, and adapt to change. Doing so can mean the
difference between success and failure.
* Skilled at Marketing
In business, as the saying goes,
"Everything is marketing." The world can not and will not beat a path to
your door to buy your "better mouse trap" if the world doesn't know
Regardless of what business you're in,
marketing is the critical tool used to present the solutions that your
products and services offer, to the rest of the world. As legendary
promoter P.T. Barnum said: "Without promotion, something terrible
happens - NOTHING!"
Like any other skill, your marketing
can be improved through increased knowledge and practice. Invest in
expanding your knowledge of marketing. Doing so can serve you well
throughout your entrepreneurial career. Benjamin Franklin put it well
when he said: "An investment in knowledge always pays the best
Of course, there are lots of other
skills and traits that successful Internet entrepreneurs have at their
disposal, but the above list covers many of the most crucial ones. May
it help you also find success as an online entrepreneur.
More Helpful Resources...
Marty Foley's Internet marketing
techniques and resources have helped set the standard in e-commerce, and
are often imitated by other famous online marketers. They can truly help
you succeed online: