Super Charging a SEO Campaign
Traditionally the key disadvantage to Search Engine Optimisation (SEO) as a marketing campaign was the lag time from investment to return. Some times as long as 6 months before a $ invested make a return through increased click thrus from higher rankings.
The manual task of finding keywords, testing, optimising web pages and building inbound links to improve search rankings could literally be a full time task for the small business owner or a task for a contractor that charged $1000's per month.
Well it might be time to turn that whole show on its head...
Over the last few years there have been several 'SEO tools' produced that make the task of on-site and off-site search engine optimisation so much quicker and easier. And more importantly able to deliver the results you after as well as any professional SEO'er.
Is it a game changer? well not from a perspective of the work that still needs to be done to get results from an SEO campaign, but it does mean that the small business is able to compete where previously the big guys had been starting to dominate. For a couple of hundred dollars you can now have an SEO campaign management tool that is the equal or better than anything that a SEP professional is using.
Let have a look at some of the SEO Management Tools available on the market now:
- iBusiness Promoter
- Traffic Travis
- My SEO Tool
- SEO Powersuite
- SEM Rush
- Web CEO
- Market Samurai
These are some of the features you will find in most SEO Management Tools:
- Link Building
- Keyword Research
- On-page Analysis
- Competitive Analysis
- Reporting & Tracking
- Help & Support
How to decide which one is best?
To answer that question, you need to get an idea of what you actually need. This will depend on whether you are just starting out with SEO or are more advanced, whether you are seeking to manage a SEO campaign on one or multiple web sites. And of course how much money you want to spend.
Performance - I'd suggest the one with the best search rankings might be a reasonable guide?
Entry Level or Pro? - More expensive ones are probably going to give you better results, but if you are just starting out on SEO, then perhaps a cheaper one to put your foot in the water isn't such a bad idea. Your result will improve and you can always get a more serious one later.
Usability - Some of these are designed for people managing multiple web sites or on behalf of clients. Unless you are managing lots of web sites it may not be worth spending that much.
Cost - Some of these SEO tools charge a one of fee for the software and perhaps another fee when they get around to producing the next edition. Others charge a monthly fee, and more if you have multiple sites that you want to manage.
If you are just starting out, get an entry level one that has the features you need and a price you can handle. Most of them have a free trial period. Download it and have a play with it. Some of the functionality won't work typically but its usually enough to work out whether its going to be easy to use.
If you choose one of the SEO Tools that charge on a monthly rate, make sure you try it out before you sign up for 12 months and that you can opt out if you don't like it.
See previous article on SEO versus PPC
Article by Nigel Martin, AvariceMedia.com for Web Sites & Social Media under management - SEO Campaigns - PPC Campaigns.
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