Super Charging a SEO Campaign
Traditionally the key disadvantage to Search Engine Optimisation
(SEO) as a marketing campaign was the lag time from investment to
return. Some times as long as 6 months before a $ invested make a return
through increased click thrus from higher rankings.
The manual task of
fining keywords, testing, optimising web pages and building inbound
links to improve search rankings could literally be a full time task for
the small business owner or a task for a contractor that charged $1000's
Well it might be time to turn that whole show on its
Over the last few years there have been several 'SEO tools'
produced that make the task of on-site and off-site search engine
optimisation so much quicker and easier. And more importantly able to
deliver the results you after as well as any professional SEO'er.
it a game changer? well not from a perspective of the work that still
needs to be done to get results from an SEO campaign, but it does mean
that the small business is able to compete where previously the big guys
had been starting to dominate. For a couple of hundred dollars you can
now have an SEO campaign management tool that is the equal or better
than anything that a SEP professional is using.
Let have a look at
some of the SEO Management Tools available on the market now:
- iBusiness Promoter
- Traffic Travis
- My SEO Tool
- SEO Powersuite
- SEM Rush
- Web CEO
- Market Samurai
These are some of the features you will find in most SEO Management
- Link Building
- Keyword Research
- On-page Analysis
- Competitive Analysis
- Reporting & Tracking
- Help & Support
How to decide which one is best?
To answer that question, you need
to get an idea of what you actually need. This will depend on whether
you are just starting out with SEO or are more advanced, whether you are
seeking to manage a SEO campaign on one or multiple web sites. And of
course how much money you want to spend.
Performance - I'd suggest the one with the best
search rankings might be a reasonable guide?
Entry Level or Pro? -
More expensive ones are probably going to give you better results, but
if you are just starting out on SEO, then perhaps a cheaper one to put
your foot in the water isn't such a bad idea. Your result will improve
and you can always get a more serious one later.
Usability - Some of
these are designed for people managing multiple web sites or on behalf
of clients. Unless you are managing lots of web sites it may not be
worth spending that much.
Cost - Some of these SEO tools charge a one
of fee for the software and perhaps another fee when they get around to
producing the next edition. Others charge a monthly fee, and more if you
have multiple sites that you want to manage.
If you are
just starting out, get an entry level one that has the features you need
and a price you can handle. Most of them have a free trial period.
Download it and have a play with it. Some of the functionality won't
work typically but its usually enough to work out whether its going to
be easy to use.
If you choose one of the SEO Tools that charge on a
monthly rate, make sure you try it out before you sign up for 12 months
and that you can opt out if you don't like it.
See previous article on
Article by Nigel Martin,
AvariceMedia.com for Web Sites & Social Media under management
- SEO Campaigns - PPC Campaigns.