FACT: When you send an email you are
promoting your business.
write and send an email you are making a direct one on one
communication with a customer or potential customer. So it is important
that the basics are right. Essentially it is written communication and
the same rules apply see the article
Effective Correspondence -
The way you
business communicates = your professionalism
It is amazing how many emails that I
receive from businesses that do not in any way promote their business. A
signature on the end of each email you send is an absolute essential. As
a minimum you should always include contact details - web site address,
email address, phone number and an
A perfect case in point - when you
forward a funny joke to someone how often do you think they forward it
to someone else? somebody you don't know - perhaps they are a potential
customer? be nice if they knew where to find your business wouldn't it?
Signature files can be set up as
default in most Email programs. So as soon as you click New Message,
your signature file is attached. In some (certainly in OutLook) you can
set up multiple signature files. This is particularly useful if you are
running more than one business or want to promote different products.
To communicate effectively by email you
need to follow some simple guidelines to get your message across and
maximise response rates
1 - Put something in the Subject line
that is written in terms of what will interest them. Speak to them in
terms of what will be in their interest.
2 - Use words like "new" "you" :"how
to" in your subject line. You are looking for words that give the
impression of a benefit for the reader.
3 - The first line of the body of your
email should flow on from what was in the subject line
4 - In the first paragraph you need to
include a summary of everything that you want to say. Everything past
the first paragraph should be an expansion on this.
5 - Include a signature file as above.
[Email Lists and Bulk Email - AWeber]